What is search engine optimization? Simply put it is the process of optimizing a website to come up as high as possible in search engine listings when a search query is performed.

How important is search engine optimization? In a few words, it is one of the most important aspects of a website. You can have the most beautiful website in the world, but if people can’t find you on the internet, it does nothing to help your business.

All websites developed by Dallas Website Design are built with optimization in mind and to rank as high as possible in search engine listings. There are optimization factors which are outside the scope of website development though, and if you are in a very competitive industry or profession, or you need to rank well internationally, you may wish to consider additional optimization services.

There are two aspects to search engine optimization: on-page optimization, or factors which are directly related to the website, and off-site optimization techniques.

For most businesses the on-page optimization included in all websites developed by Dallas Website Design will suffice and insure that your website ranks as high as possible and that people can find you. If you are in a highly competitive industry or profession though, or need to rank well internationally, you may wish to consider off-site search engine optimization.

On-site optimization consists of such things as the arrangement of the text on website pages, use of important keywords or key phrases and where they are placed throughout the text content, how often those keywords/key phrases are used (keyword density), proper use of title and header tags, website coding that is fully browser complaint, image optimization, as well as a number of other factors.

Off-site optimization includes factors that influence search engine rankings which are outside of the design and content of the website, and include such things as inbound links from other websites, directory listings, articles posted on other websites, and certain types of advertising.

When you contact Dallas Website Design concerning website development or search engine optimization, we will analyze your needs and make recommendations on how to insure your website performs well and generates the best Return on Investment.

While we at Dallas Website Design do not provide off-site search engine optimization, if you request or we feel that it is something that should be considered, we can refer you to several reputable companies that specialize in off-site optimization.

Whether you are looking to have a new website built, or currently have a website that’s not performing up to your expectations, call us today and let us help with your specific needs and to make your presence known on the internet. If we can’t help you, we will tell you and refer you to someone that can.