Dallas Website Design - Internet Marketing

Should you advertise your website? In one word - yes. There is no way to become successful without quality Internet advertising. A generation ago people looked in the Yellow Pages to find a business. Today the public looks online.

The first step is to have a website that is attractive. A click is worthless if people do not like what they see and move on. Then you need to face the fact that your website needs promotion.

Start with natural, organic search engine optimization. This is a slow process which can take six months to a year. While you are waiting for search engine optimization to work, the fastest way to get traffic to your website is with Search Engine Marketing (SEM), also known as pay per click advertising on Google, Yahoo and MSN.

The advertising is instant, and you only pay when a person clicks on your ad and is taken to your website. Google, Yahoo and MSN allow you to target one city, one state, one nation, or the entire planet. If you do not have a thorough understanding of Search Engine Marketing and try to manage your own pay per click advertising campaign, you can lose a lot of money fast.

Search Engines do offer tools that are supposed to help the amateur marketeer create successful advertsing campaigns. However, the sad reality is that generally these tools actually maximize profits to the Search Engines, while doing little to help website and business owners drive quality traffic to their websites.

One of our clients came to us for website repair and redesign work on several of their websites. They had been spending $7,000 to $10,000 per month on pay per click advertising. After completing the work on their websites we were asked to evaluate and re-establish the pay per click advertising campaigns for them, with a new budget of only $2,000 per month. We were able to overhaul their advertising campaigns and produce more clicks to their websites, and of a higher quality, with a budget of approximately 20 to 25 percent of what they had been spending in the past.

Pay per click (known as PPC) advertising needs to be done by a professional who does Internet marketing and nothing else, all day every day. We will develop and manage your PPC campaign to generate the highest and most cost effective Return on Investment.